Tangerine: RSS News Feed
Fri, 05 Sep 2008 09:18:11 GMT

• Tangerine works with Riso UKTangerine has been working with Riso UK Ltd, a printing and copying specialist with a strong global presence, to create a complete package of marketing materials, ensuring brand consistency throughout their communications. Tangerine created a strong image across all their UK activities including designing brochures, exhibition stands and education packs. Work has now begun on the website, ensuring a coherent look across all channels.
• Tangerine re-brands KABTangerine has recently been involved in the re-branding of KAB.
  
  Although the KAB logo was recognised throughout other ‘caring’ organisations and by its service users, it was becoming dated and old fashioned. Tangerine was approached to provide a logo and corporate brand that reflected the contemporary changes that are going on within the organisation whilst maintaining recognition of KAB’s emotional, ‘caring’ heritage. The logo is a lynch pin to recognition throughout the sector and most importantly it needed to be accessible for visually impaired people.
  
  The corporate branding included the strapline “supporting sight impaired people to lead independent lives” using the verdana typeface, which has been especially developed for sight impaired people.
  
  Tangerine fulfilled the brief, designing a logo that was clear and clean cut, emphasising the new, modern approach adopted by KAB.
  
  The new corporate branding is used in many outlets, including stationery for seven offices, all promotional and fundraising literature as well as ultimately being rolled out across all KAB’s sites and activities.